About Me

Technologist with 7+ years’ experience building lead generation websites and leading collaborative marketing campaigns.

How I work

  • Research

Web analytics and mouse tracking tools to learn how users navigate the funnel. Identify barriers and opportunities to improve conversion rates. Keeping up to date with industry trends and constant competitor analysis. Staying in touch with those that are closest to customers to learn about pain points.

  • Design

Run a kick-off workshop to present insights from the research phase and finalise the scope for an MVP. Ensure each stakeholder is represented and can achieve their goals. Draw up a project plan to specify project goals, scope and timelines. Assist UX and design departments to achieve client happiness and sign off.

  • Build

Plan an iterative build of the MVP in multiples of two-week sprints. Assist team in solving edge cases and dealing with scope-creep. Communicate status and updates to project timelines. Facilitate work between different departments, e.g. web development with marketing, product and sales.

  • Refine

Test the prototype on real people. Log and prioritise bugs. Ensure measurement protocols are in place to track changes to user behaviour. Prepare for next phase of project vision.


Where I work

I’m the Head of Digital Marketing at Rhino Africa, the authority in African travel. There I am responsible for managing our paid marketing budget to generate quality leads for travelers looking to book a luxury tailor-made itinerary to Africa.

Previously I worked as a UX Designer at Native VML, an award-winning agency in South Africa.